Most charities do not lose donors because supporters stop caring.
They lose them because small breakdowns in the donor experience quietly push people away.
From the moment someone donates, every interaction either builds trust or erodes it. Delays, silence, generic communication, and unclear follow-up all create friction that leads to disengagement. Over time, these issues compound into significant revenue loss.
In this practical 60-minute Zoom session, fundraising specialist Charles Alder shows charities how to view their organisation through a donor’s eyes and identify exactly where donor relationships are breaking down.
You will learn how to audit the donor experience from first donation through the first year, where most charities unknowingly lose supporters, and how minor changes can deliver immediate retention gains.
Most importantly, you will leave with two simple actions you can implement immediately to close revenue leaks, improve donor experience, and increase donor lifetime value, without new campaigns, additional staff, or larger budgets.
Who should attend
- CEOs and Executive Directors
- Fundraising and Development Managers
- Donor Care and Engagement Teams
- Board members responsible for financial sustainability
What you will gain
- A clear framework for assessing donor experience
- Insight into where donors disengage and why
- Two practical fixes to recover lost revenue
- A stronger foundation for long-term donor loyalty
Money Back Guarantee
If you attend, apply the two actions shared, and do not generate more additional donor income than the cost of the session within 60 days, your registration fee will be refunded.