Most charities don’t lose donors because their cause isn’t worthy they lose them because donors don’t feel valued after they give.
Across the sector, 70–80% of first-time donors never give again. Not because they don’t care, but because the post-donation experience is weak, inconsistent, or impersonal. While charities spend heavily chasing new supporters, they quietly lose the donors they already worked hard to acquire.
In this practical 60-minute webinar, fundraising specialist Charles Alder reveals why donor attrition is one of the biggest hidden revenue leaks in charities and what can be done to fix it quickly.
You’ll learn why retaining a donor is 7–12 times cheaper than acquiring a new one, why receipts and automated emails aren’t enough, and why leadership involvement in thanking donors is one of the most underused fundraising tools available.
Most importantly, you’ll walk away with two simple actions you can implement immediately to improve donor retention and generate more income without new campaigns, extra staff, or bigger budgets.
Who should attend
- CEOs and Executive Directors
- Fundraising and Development Managers
- Donor Care and Engagement teams
- Board members responsible for financial sustainability
What you’ll gain
- A clear understanding of why donors leave
- Insight into the real cost of donor attrition
- Two proven actions to strengthen donor loyalty fast
- A new way to think about donor relationships as a growth strategy
Guarantee
If you attend, apply the two actions shared, and don’t generate more additional donor income than the cost of the webinar within 60 days, we’ll refund your registration fee.
Because fundraising isn’t just about asking it’s about appreciation.