Most charities focus their fundraising efforts on finding new donors. Very few focus on keeping the ones they already have.
The result is predictable. Acquisition costs rise, donor churn increases, and fundraising income becomes unstable. Yet loyalty remains one of the most powerful and underused growth strategies available to charities today.
In this practical 60-minute Zoom session, fundraising specialist Charles Alder explains why donor loyalty consistently outperforms donor acquisition, and why charities that prioritise relationships build stronger, more sustainable income over time.
You will learn why donors give emotionally rather than contractually, why repeated asking without relationship erodes trust, and why many charities unknowingly treat donors as transactions instead of partners.
Most importantly, you will walk away with two immediate actions you can implement to strengthen donor loyalty and increase long-term giving, without increasing acquisition spend, adding staff, or launching new campaigns.
Who should attend
- CEOs and Executive Directors
- Fundraising and Development Managers
- Donor Care and Engagement Teams
- Board members focused on long-term sustainability
What you will gain
- A clearer understanding of why loyalty drives fundraising growth
- Insight into how donor relationships influence lifetime value
- Two practical actions to increase donor commitment and retention
- A framework for shifting from transactional to relationship-based fundraising
Money Back Guarantee
If you attend, apply the two actions shared, and do not generate more additional donor income than the cost of the session within 60 days, your registration fee will be refunded.
Because donors who feel connected do not just give again.
They stay.
Register for this webinar