The Thank You Project

Most charities don’t lose donors because their cause isn’t worthy they lose them because donors don’t feel valued after they give. Across the sector, 70–80% of first-time donors never give again. Not because they don’t care, but because the post-donation experience is weak, inconsistent, or impersonal. While charities spend heavily chasing new supporters, they quietly …

No 1 – Why Your Charity Is Losing Donors (And How to Stop It Immediately)Read More

Most charities believe they thank their donors well.In reality, many unknowingly damage donor trust and loyalty through small but costly mistakes made after a donation is received. Across the sector, donor attrition is not caused by a lack of goodwill. It is caused by weak, impersonal, or inconsistent post-donation experiences. Receipts replace gratitude. Automation replaces …

No 2 – The Thank-You Mistakes That Cost Charities MillionsRead More

The most important donation a supporter ever makes is not their first.It is their second. Across the charity sector, up to 70 to 80 percent of first-time donors never give again. Not because they regret giving, but because the relationship fades after the initial donation. Without timely follow-up, meaningful communication, and clear next steps, donors …

No 3 – How to Turn First-Time Donors Into Second-Time Donors (Fast)Read More

Most charities focus their fundraising efforts on finding new donors. Very few focus on keeping the ones they already have. The result is predictable. Acquisition costs rise, donor churn increases, and fundraising income becomes unstable. Yet loyalty remains one of the most powerful and underused growth strategies available to charities today. In this practical 60-minute …

No 4 – Loyalty Beats Acquisition: The Donor Relationship ModelRead More

Most charities do not lose donors because supporters stop caring.They lose them because small breakdowns in the donor experience quietly push people away. From the moment someone donates, every interaction either builds trust or erodes it. Delays, silence, generic communication, and unclear follow-up all create friction that leads to disengagement. Over time, these issues compound …

No 5 – The Donor Experience Audit: Where You’re Leaking RevenueRead More